Design Challenge: How might we inform and engage the public on/to reform bad habits that contribute to climate change? Why is it difficult to maintain interest in something that is attempting something noble?
Executive Summary: Framing the challenge as a change for personal wellness and happiness. Using the principles of cognitive ergonomics to understand and cater to short term and long term human needs.
Sliding Scale Asterisks:
* Global Average: 4 metric tonnes per capita
** American Average: 20 metric tonnes per capita
Aiming to position Climadvocate as a lifestyle tool similar to a weight-loss app, I also asked users to describe their experience using lifestyle applications, hoping to learn a few things.
Prior to downloading the mobile app portion, the user will take about 20 minutes to set up their account by filling out a survey (similar to currently existing carbon footprint calculators) that will gauge where they currently stand. This information will save to whatever platform they select. Their app experience will be customized based on their results. For example, if they indicate that they eat a processed, high meat diet, then the app will target their dietary habits.
Continuing from user research, journey mapping, and wireframing to a
tangible graphic identity. Tasks included: illustrating custom icons, choosing
vibrant color palette to communicate attitude of app, designed graphic vocabulary of circles and lines.
InVision protoype link here.