This is an end-to-end project, covering user research, ideation workshopping, and hi-fi wireframing. To see Dev-ready UI Design work, please click here!
The primary business objective was to increase long-term user engagement in the app. Leading up to this point, the company had only defined engagement as sleep tracking, which is incongruent with the purpose of the app, which is to improve sleep. Through user interviews and ideation sessions, the product team determined a need for alternative sleep-improvement journeys that are not contingent on sleep tracking.
Project Duration: 1 month
What the typical human-centered design process looks like applied to this project.
Interviewed 4 users who registered and completed onboarding but did not track their first night of sleep.
High Level Takeaways
1. All users communicated interest in improving and understanding sleep. Lack of engagement had nothing to do with disinterest in subject matter.
2. Sleep tracking set-up is cumbersome. Some users also didn't have optimal bedroom set up (ie. lack of nightstand, nightstand too low, and not outlet near bed).
3. Users didn't know what they would receive after tracking. There was no tangible benefit to investing time and effort.
4. Knowing how much REM Sleep they got is interesting, but ultimately doesn't help them improve their sleep. One cannot will himself to getting more REM Sleep by pure intention.
5. Users are interested in receiving sleep-improvement content without being forced to track.
Participants: One member from each department, which includes Sleep Science, Marketing, Office Administration, Product, and Engineering.
1. Gut Check: As a user, what are the major areas of friction you experience in the current app?
2. Define: What are some major themes? What do these themes look like as design challenges?
3. Ideation: If the sky was the limit, what are some ways we could tackle these issues?
Old User Journey Mapping out user friction points along a linear, one-size-fits-all journey
New User Journey Removing barriers, personalizing the journey, and prioritizing improvement
After creating a high-level framework, I selected three primary interconnected features to focus on that would move the needle, satisfy users, and increase (and diversify our measurement of) engagement. The wireframes shown below are merely the first slice of this massive undertaking.
Wireframe Flow: Onboarding Personalizing your recommendations and advice without the need to track.
Wireframe Flow: Setting Up a Habit Recommending personalized sleep improvement tips for users who are unable or unwilling to track.
Wireframe Flow: Closing the Loop Tracking as an enhancement to user's experience.
Continue to test and refine wireframe, then apply UI styles